Marketing ekologiczny w społecznej odpowiedzialności biznesu
Green marketing in corporate social responsibility

Summary/Abstract: According to the concept of corporate social responsibility the company should pursue both its own economic objectives and contribute to the social wellness, which, among other things, is to work actively for sustainable development. Implementation of the green marketing concept by the companies in their market activity promotes the sustainable development, providing environmental protection and improving the current and future generations quality of life.

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