Komunikacja z rynkiem docelowym w ramach marketingu zrównoważonego
Communication with target market in sustainable marketing

Summary/Abstract: The purpose of the paper is to present the theoretical specifics of sustainable marketing communications in the company. To achieve this purpose the study of mainly foreign literature has been performed. Due to the increasing role of sustainable development in the market activity of companies, sustainable marketing communications gains significant importance. It allows desirable development of both sustainable consumers’ attitudes and the image of sustainable company.

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