Perspektywy rozwoju internetu mobilnego w nowym wymiarze komunikacji z konsumentem
Perspectives of mobile internet development in a new dimension of communication with consumer

Summary/Abstract: Mobile internet in the near future may be the dominant form of communication in the network. For marketers, it means new opportunities for communication with the consumer. The paper poses two research questions: will the users of mobile devices spend more time in the network than users of conventional computers? Is it possible for companies not to be present where their current and potential customers are? The author presents the perspective of the development of mobile internet and chosen possibilities of mobile communication basing on the secondary research carried out in Poland and abroad.

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