Analiza działań komunikacyjnych sił zbrojnych rzeczpospolitej polskiej w kontekście teorii public relations i marketingu
The analysis of communication of polish armed forces in the context of theory of public relations and marketing

Summary/Abstract: The paper analyzes the communicating methods of Armed Forces of the Republic of Poland. There has been analyzed the strategy of Armed Forces’ communicating with the environment on the basis of communicating practice within the Polish Army, as well as the public relations and marketing theory. There has been presented the communication standards used in Polish Army and regulations of Polish Army direct contact with civilians. There have been presented directions for such situations as a soldier being sent on a mission or recruitment process for both professional and reserve service. There have also been evaluated the results of the communication strategies used by Polish Army.

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