Marketing zapachowy w praktyce
Scent marketing in practice

Summary/Abstract: The paper highlights the essence of scent marketing as a tool in the fight for customers. To illustrate the impact of aromamarketing on the buyer, the experiences in hotel services, trade, and selected products have been used. The modern technologies used in the odor emitting based on the diffusion of dry or cold air supply have also been stressed. For the purpose of the formulated thesis the surveys examining the attitude of potential buyers to scent marketing used by companies have been conducted. The future of scent marketing has been based on the research of Scent Marketing Institute.

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