Komunikacja marketingowa na rynku usług transportowych
Marketing communication on transportation service market
Author(s): Grażyna RosaSubject(s): Communication studies, Financial Markets, Marketing / Advertising
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: formal and informal marketing communication; transportation services;
Summary/Abstract: The paper describes marketing communication on the transportation service market in Poland. The communication is recognized in two areas: as formal communication, namely promotion (with the description of promotion instruments) and informal communication (with the characteristic of basic areas and scope of messages).
Journal: Marketing i Zarządzanie
- Issue Year: 2013
- Issue No: 32
- Page Range: 431-441
- Page Count: 11
- Language: Polish