Preferencje nabywców instytucjonalnych usług publicznego operatora pocztowego w Polsce
Preferences of institutional buyers of services of public postal operator in Poland
Author(s): Tomasz SondejSubject(s): Business Economy / Management, Financial Markets
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: preferences; preference maps; postal operator; postal services; client;
Summary/Abstract: The paper presents the results of a research on the assessment of postal services which was conducted by the author in the segment of institutional buyers. The reason why the institutional clients were chosen is the fact that they send 88% of letters and 95% of all packages in Europe. In Poland this ratio is similar. The study showed that the Polish Post, despite its strong market position, is only partially able to compete on the open market. Its strongest advantages are: mail delivery to each recipient in the country, a wide range of services, benefits to basic services, the availability of the branch network and post boxes, regularity of service, visual identification of the company.
Journal: Marketing i Zarządzanie
- Issue Year: 2013
- Issue No: 32
- Page Range: 277-286
- Page Count: 10
- Language: Polish