EWOLUCJA ŁAŃCUCHA WARTOŚCI NARODOWYCH OPERATORÓW POCZTOWYCH W UNII EUROPEJSKIEJ
EVOLUTION OF THE VALUE CHAIN OF THE NATIONAL POSTAL OPERATORS IN THE EUROPEAN UNION
Author(s): Tomasz SondejSubject(s): Economy, Supranational / Global Economy, Business Economy / Management, Sociology, Management and complex organizations, Welfare services, Economic development
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: value chain; postal services; postal operator;
Summary/Abstract: The paper presents the problem of the value chain expansion of national postal operators. It has been stated that it should lead to the development of simple postal services into the value-added services. This is necessary due to increased competition and the existence of many imitators of traditional postal services (letter or parcel). The national postal operators had to undergo many organizational changes to meet the new operating conditions. The value chain of national postal operators has been analyzed. On this basis a model of the value chain expansion of national postal operators has been created.
Journal: Marketing i Zarządzanie
- Issue Year: 2015
- Issue No: 37
- Page Range: 55-64
- Page Count: 10
- Language: Polish