Stosunek konsumentów do transakcji zawieranych przez internet – ujęcie segmentacyjne
Consumers’ attitude towards internet-based transactions – segmentation attempt

Summary/Abstract: In the age of increasing connection between consumer, technology and the internet, purchases being made online begin to be more and more commonplace, yet promising form of commerce. The purpose of the paper is to propose a classification of the consumers, based on their approach towards and perception of online purchasing, especially in terms of its advantages and risks. The segments prepared this way can be a starting point for activities that better match the sales processes with the needs and for solving the problems of various groups of potential buyers.

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