ODWIEDZINY W CENTRACH HANDLOWYCH ZMIANY W STRUKTURZE CELÓW I PREFERENCJI KONSUMENCKICH
SHOPPING CENTRES VISITS – THE CHANGES IN CONSUMERS’ AIMS AND PREFERENCES STRUCTURES
Author(s): Marcin GąsiorSubject(s): Economy, Psychology, Micro-Economics, Social psychology and group interaction, Behaviorism, Socio-Economic Research
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: shopping centers; consumer behavior; goals; consumers’ preferences;
Summary/Abstract: The purpose of the paper is to present the selected results of the research of consumers’ attitudes towards visiting shopping centers. The aforementioned attitudes have been expressed by the hierarchy of goals being achieved during a visit, and by a set of variables representing consumer’s preferred shopping conditions. Thanks to the possibility to repeat the research two times, in two consecutive years, it was possible to introduce several hypotheses about the expected changes in aims and attitudes towards discussed activities.
Journal: Marketing i Zarządzanie
- Issue Year: 2015
- Issue No: 38
- Page Range: 19-27
- Page Count: 9
- Language: Polish