The Sensitivity Analysis in Risk Assessment of Investment Projects Based on Cosmetic Industry Company Cover Image

Analiza wrażliwości w ocenie ryzyka projektów inwestycyjnych w przedsiębiorstwie z branży kosmetycznej
The Sensitivity Analysis in Risk Assessment of Investment Projects Based on Cosmetic Industry Company

Author(s): Dorota Sładkiewicz
Subject(s): Economy, Business Economy / Management
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: investment project; investment; risk; efficiency; risk analysis; sensitivity analysis

Summary/Abstract: Project activity is an integral part of the development of a market economy. Currently, under the consequence of the turbulent business environment, investment decisions are inextricably linked with risks. All investment decisions are based on an assessment of current and future conditions of their implementation and burdened with a greater or lesser degree of risk. The article presents the risk analysis method in evaluating the effectiveness of investment projects. It shows the relationship between investment decisions and the related risks and presents classification and a few key methods of risk analysis. This paper concludes with a practical project risk assessment example using sensitivity analysis in the company of the cosmetics branch.

  • Issue Year: 2016
  • Issue No: 82 (2)
  • Page Range: 617-624
  • Page Count: 8
  • Language: Polish