Tożsamość a współczesne media
Identity and the contemporary media

Summary/Abstract: In the article Identity and the contemporary media the author reflects on the subject ofinfluence of new technologies on the contemporary man’s spiritual life. She discusses theissue of creation of an individual identity in the context determined by cultural anthropology,sociology and philosophy. The author asks about the possibilities and ways of identity creationin the conditions of fluidity, variability and instability of the world. Looking for elements whichcan be recognized as constant in the identity subject, she introduces constitutive features ofa discursive (by A. Giddens) and deictic (by modifying Lacan’s theory) subject.

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