Nation Branding and its Potential for Differentiation in Regional Politics: The Case of the United Arab Emirates
and Qatar
Nation Branding and its Potential for Differentiation in Regional Politics: The Case of the United Arab Emirates
and Qatar
Author(s): Cornelia Zeineddine, Luminița NicolescuSubject(s): Economy
Published by: Asociatia Romano-America a Managerilor de Proiect pentru Educatie si Cercetare
Keywords: nation branding; Anholt; model; differentiating; GCC; competitive advantage
Journal: Management Dynamics in the Knowledge Economy
- Issue Year: 6/2018
- Issue No: 1
- Page Range: 167-185
- Page Count: 19
- Language: English