Znajomość polskich produktów regionalnych i tradycyjnych wśród młodych konsumentów
The Familiarity With Polish Regional and Traditional Products Among Young Consumers

Summary/Abstract: The goal of the article was to analyze the level of familiarity with Polish regional and traditional products among young consumers. The research was based on data obtained from a diagnostic survey conducted in 2016 among 233 respondents, aged 18–34. Although preliminary due to sample size, the results confirm there is a need to run informational and promotional campaigns aimed at boosting the awareness of regional and traditional products among Polish consumers. This in turn may lead to a more balanced growth of rural areas and the development of tourism in particular regions.

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