Planinė nomenklatūrinė savivalda
SOVIET PROPAGANDA FORMALISM AND RITUALS FROM THE POINT OF VIEW

Summary/Abstract: The article is devoted to the analysis of Soviet propaganda texts and systems of communication. The aggressive, ecstatic propaganda philosophy of Stalin’s period and the peaceful rhetoric of public congratulations of the Communist Party in L. Brezhnev’s period and especially in 1964, the time when N. Khrushchev was removed from power, are discussed here. For the purposes of analysis of the topic the methods of critique of ideologies and class-consciousness and critical hermeneutics were used. Critical hermeneutics seeks to articulate meaning in the perspectives of ideology and power. After the decline of Khrushchev, the nomenclature became the hegemonic class and started to form a new rhetoric of old Marxist-Leninist propaganda. The article compares the Stalinist and the nomenclature styles of arguing. The nomenclature system is particularly characterized by producing a number of clichés and stereotypes, whilst ideological emblems were supplemented by transforming texts into practices of socialist competition, initiatives, and mutual affinity.

• Details
• Contents