Targi turystyczne jako forma promocji miast i regionów turystycznych
Tourism Fairs as a Form of Promotion of Cities and Tourist Regions

Summary/Abstract: The purpose of the paper is to present the issues related to the promotion of tourism regions using the promotional tools which are fairs. The theoretical part of the article presents the problem of product promotion of cities and tourist regions, as well as its impact on the development of territorial units. The author also presents the essence and characteristics of activities related to the organization of fairs, as well as the devel- opment of trade fairs in Poland in recent years. In the final section he presents examples of the use of this promotion element on the example of the district of Jelenia Góra. Tourist fairs are presented in which Jelenia Góra region participates, as well as the annual event of TOURTEC fair, organized by the district of Jelenia Góra.

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