City placement jako element promocji produktu turystycznego miast
City placement as an element of town tourism product promotion

Summary/Abstract: The objective of the hereby paper is to show the possibility of town tourism product promotion using a non-standard form that is city placement. The introduction presents problems of territorial marketing and its influence on the development of territorial units. Next the author presents town tourism product as well as possibilities of its promotion. In addition to traditional promotion tools he also shows non-standard forms of town promotion, the essence activities of city placement as well as examples of the use of this element promotion in the world. In the final part the author presents activities in the field of city placement in Poland and the research of Information Agency “PRESS-SERVICE Monitoring Mediów” showing the place of Polish series in terms of the number of publications and potential contact information with a customer.

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