Advertising Campaigns an Essential Factor of the Public Administration Democratization
Advertising Campaigns an Essential Factor of the Public Administration Democratization

Summary/Abstract: In the context of the implementation of the policy of democratization in the field of public administration, advertising communicology plays a strategic role. Under advertising communicology it’s necessary to understand“coded in sounds, colors, texts”, addressed message to citizens as potential consumers of public-management services, and the answer to it. Advertising communicology in the sphere of public administration forms certain social stereotypes, standards and values of the implementation of state policy, ensuring appropriate socio-cultural transformation in society. Technologically, it is introduced with one goal - to achieve the desired reaction of the public, which responds to the message, from the part of state authorities.In this respect it is said that advertising communicology, including the design of advertising plans, should be based on the organization of a clearly structured process of convincing of the public in the democratization of the activities of public authorities.

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