Evaluation of final buyers’ expectations regarding new food products
Evaluation of final buyers’ expectations regarding new food products
Author(s): Sebastian BiałoskurskiSubject(s): Financial Markets, Marketing / Advertising
Published by: Centrum Badań i Innowacji Pro-Akademia
Keywords: Expectations; new product; final buyers; food;
Summary/Abstract: The article presents the problem of new food products in the context of their evaluation in terms of the expectations of final buyers. The author of the article has performed a comparative analysis of food products currently offered against the expectations of final buyers. In addition, the research made it possible to ascertain the characteristics new food products should have in order to better meet the needs of food buyers. In this way, the article outlines potential directions of the activities of providers in shaping new food products. The research was carried out among Polish final food buyers. The research sample included two selected voivodeships (Lubelskie and Mazowieckie).
Journal: Acta Innovations
- Issue Year: 2015
- Issue No: 15
- Page Range: 35-44
- Page Count: 10
- Language: English