POSTAWY NABYWCÓW FINALNYCH WOBEC NOWYCH PRODUKTÓW SPOŻYWCZYCH
ATTITUDES OF FINAL BUYERS TO NEW FOOD PRODUCTS

Summary/Abstract: This paper identifies and examines the attitudes of final buyers and contemporary trends associated with the consumption of food. The paper also verifies the opinion the relatively low acceptance of new food products by the final buyers. The paper consists of two parts: theoretical and empirical. The empirical part uses the questionnaire survey method. The survey was carried out among final food buyers representing two voivodeships (Lubelskie and Mazowieckie). The results of this survey show the considerable interest of respondents with the new consumer trends. Moreover, according to the respondents the most important reason of the lack of acceptance regarding some new products is introducing only minor changes in the new products, what makes that potential buyers perceive these products as very similar to the existing ones.

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