Lingvistiniai reklamos tekstų požymiai
Linguistic Features of Advertisement Texts
Author(s): Ramunė ČičirkaitėSubject(s): Language and Literature Studies
Published by: Vytauto Didžiojo Universitetas
Keywords: linguistic feature of advertisement; functional style; distribution of linguistic units; quantitative and qualitative analysis.
Summary/Abstract: The article is aimed at a quantitative analysis of the linguistic advertisement features. Advertisement texts are mostly classified into administrative or journalistic style systems. The distribution of morphological units shows that advertisement and administrative style have no correlation in the quantitative level. The distinction between journalistic style and advertisement is little but statistically significant. The analysis of morphological forms testifies that advertisement texts are close to journalistic style, so the syntactic features of advertisements are significant to compare only with journalistic texts. The statistical research of sentence structure and length proves that advertisement gives an individual expression of marketing information, which is approximating to a stylised conversational style.
Journal: Žmogus ir žodis
- Issue Year: 07/2005
- Issue No: 1
- Page Range: 73-77
- Page Count: 5
- Language: Lithuanian