Sacrodesign — a Language of Sacrum or Profanum Cover Image

Sacrodesign — język sacrum czy profanum?
Sacrodesign — a Language of Sacrum or Profanum

Author(s): Rafał Mazur
Subject(s): Language and Literature Studies, Applied Linguistics, Theology and Religion, Sociolinguistics, Sociology of Religion
Published by: Towarzystwo Naukowe KUL & Katolicki Uniwersytet Lubelski Jana Pawła II
Keywords: religious marketing; religious language; T-shirt

Summary/Abstract: The article is an attempt at analyzing the clothes produced by Christian clothing stores, mainly T-shirts, but also to—a lesser degree—sweatshirts, shirts, hats, dresses, etc. T-shirt manufacturers refers on the one hand to the Holy Scriptures, prayers fragments, papal sermons, vocations and greetings of religious orders and assemblies, and on the other hand to the language characteristic for youth subcultures, colloquial language, Anglicism and popular culture.

  • Issue Year: 8/2017
  • Issue No: 4
  • Page Range: 105-118
  • Page Count: 14
  • Language: Polish