Wykorzystanie rzeczywistości wirtualnej do promocji oferty touroperatorów. Ujęcie teoretyczne
Use of virtual reality for the promotion of touroperators offers. Theoretical approach

Summary/Abstract: To make tour operators offer be selected by tourists, market operators have to apply modern tools to support its promotion. Such a tool is a virtual reality (VR), which is defined as the use of computer-constructed three-dimensional environment that allows a user to navigate and sometimes also to interact, and which results in the stimulation of one of the five human senses. Therefore, the main aim of this article is to order the theoretical aspects related with “virtual reality” and an attempt to implement its potential to the promotion of tour operators offer. In addition, advantages and disadvantages associated with the use of this tool will be identified.

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