КУЛТУРАТА В ПРОДУКТА НА БИЗНЕС ТУРИЗМА. СЛУЧАЯТ НА ПОЛША
CULTURE IN BUSINESS TOURISM PRODUCT. THE CASE OF POLAND

Summary/Abstract: The main aim of the paper is to assess the impact of culture on business tourism product created by Convention Bureaus across various Polish cities. The core of business tourism product is based on the conference facilities which enable organizations to arrange meetings and conferences. The role of the culture in business tourism product is reduced to creation a supplementary resource which constitutes an attraction in a free time. However as free time is usually a scarce resource in meeting industry, it is to be organized carefully. The way conference organizers fill free time depends on the activities of Convention Bureaus, who are main neutral advisors to potential organizers. For that reason authors attempt to compare the place of cultural in promotion of business tourism product based on the activities of Convention Bureaus. In particular a content of internet site, an analysis of actual conference programs and mystery shopping technique have been used to investigate a place of culture in business tourism product.

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