GLOCALIZATION OR "LOOKING IN BOTH DIRECTIONS"
GLOCALIZATION OR "LOOKING IN BOTH DIRECTIONS"
Author(s): Cristian LakoSubject(s): Social Sciences, Language and Literature Studies, Theoretical Linguistics, Sociology, Lexis, Globalization
Published by: Editura Arhipelag XXI
Keywords: glocal; glocalization; GILT processes; globalization; internationalization; localization;
Summary/Abstract: The paper analyses and compares glocalization and GILT processes in general and also applied to website localization. Glocalization is considered from several perspectives.
Journal: Studia Universitatis Petru Maior. Philologia
- Issue Year: 2016
- Issue No: 20
- Page Range: 196-202
- Page Count: 7
- Language: English