WHICH WAY WEBSITE LOCALIZATION: TRANSLATION OR COPYWRITING?
WHICH WAY WEBSITE LOCALIZATION: TRANSLATION OR COPYWRITING?
Author(s): Cristian LakoSubject(s): Language and Literature Studies
Published by: Editura Universităţii Petru Maior
Keywords: website localization; website translation; website copywriting.
Summary/Abstract: The purpose of this article is to look at website localization practices of several important websites and to look at the similarities and differences between two approaches to text localization through translation and copywriting.
Journal: Studia Universitatis Petru Maior. Philologia
- Issue Year: 2013
- Issue No: 14
- Page Range: 278-282
- Page Count: 5
- Language: English