Rola wydarzeń w promocji regionów turystycznych
The role of events in the promotion of tourism regions

Summary/Abstract: The aim of the study is to analyze events as attractive forms of promotion used by the city on the tourism market. The author assumes that the selection of events in which cities engage their promotional budgets, is one of the key aspects of modern promotion of the cities on the tourist market. On the basis of literature studies related to events, marketing management, promotion effectiveness, as well as interviews and analysis of secondary sources, the author identifies the key forms of promotion offered by the event organizers, assigns them to the set-salty promotion tools of towns using events. The article presents methodology for assessing the effectiveness of promotional events from the point of view of the city administration- device.

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