Fotografia powietrzna jako innowacyjne narzędzie współtworzenia przeżyć turystów
Aerial photography as an innovative tool in tourists experiences co-creation

Summary/Abstract: Tourists experiences, are for a growing number of them, the core of tourist product and are co-created by photography. Aerial photography is an innovation. The aim of the article is the review of English literature on this topic and the presentation of the results of questionaire survey conducted in Cracow. They reveal that photography and videografy are an integral part of the trip and their sharing during and after the journey proves the concept of network travel. Aerial photography is not often used by tourists in the city of Cracow, but it is treated as an innowvtive tool of co-creating their experiences.

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