The level of insurance knowledge of young people entering professional life – results of questionnaire surveys conducted among students of the Podkarpackie Voivodship Cover Image

The level of insurance knowledge of young people entering professional life – results of questionnaire surveys conducted among students of the Podkarpackie Voivodship
The level of insurance knowledge of young people entering professional life – results of questionnaire surveys conducted among students of the Podkarpackie Voivodship

Author(s): Wenancjusz Przybytniowski Przybytniowski
Subject(s): Business Economy / Management, Higher Education
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: insurance knowledge; awareness; consciousness; customer; voluntary insurance; sphere of real economy;

Summary/Abstract: The purpose of the article is to analyse the importance of insurance knowledge as one of the main determinants of changes in the insurance awareness of young people entering professional life in the decision-making process of selecting insurance coverage in the business insurance sector. Bearing in mind the above research purpose, it has been assumed that The insurance knowledge of individual customers entering professional life forces the increase in the awareness related to activities connected with ensuring the safety of the customers of insurance companies when choosing the insurance coverage option. Data were collected with the use of questionnaire surveys. Both subject literature and empirical research have confirmed the hypothesis that highlights the role of insurance knowledge in raising the awareness of young people entering professional life.

  • Issue Year: 3/2017
  • Issue No: 2
  • Page Range: 107-121
  • Page Count: 15
  • Language: English