Wartościowanie jako praktyka komunikacyjna (na przykładzie tekstów prasowych z dziedziny gospodarki i ekonomii)
Evaluation as a communicative practice (using the example of press texts in the fields of economy and economics)

Summary/Abstract: The paper focuses on the social aspect of evaluation as a linguistic and communicative practice. Such evaluation is based on certain interindividual principles (structures, models, and rules of functioning) and develops always within concrete media conditions. Theoretical reflections are complemented by an analysis of selected press texts and releases in the fields of economy and economics from the “Forbes” magazine. The linguistic explication of mono- and multimodal evaluative practices takes into account the semantic aspect (parameters of evaluative meaning), the pragmatic aspect (implicitness and performativity of comment), and modal aspect (reciprocal relations between signs of different modality which co-constitute the meanings of releases).

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