BANKA SEÇİMİNDE MÜŞTERİ TERCİHLERİ: KATILIM BANKALARI ÜZERİNE AMPRİK BİR İNCELEME
CUSTOMER PREFERENCES IN BANK SELECTION: AN EMPIRICAL ANALYSIS ON PARTICIPATION BANKS

Summary/Abstract: Participation Banking has been developing and growing rapidly, especially in the last quarter century, and included in the 10th Development Plan in line with Turkey's Islamic Financial Center goal. Despite the fact that some studies have been carried out on a small scale to investigate why interest-free banks are preferred in the world and in Turkey, this number is both inadequate and the studies on why the participation banks are preferred for the regional and larger size are rarely found in the literature. In this study; it has been searched why the participation banks in the Western Black Sea region are preferred by the customers. In this frame, data were collected by survey from Bolu, Düzce and Zonguldak that is located in the Western Black Sea region and analyzed by SPSS 23 program. In the light of findings, the factors enabling the participation banks to be preferred in Western Black Sea Region have been obtained. In addition, as a result of the factor analysis, it was observed that two factors were important for customers when they preferred participation banks. According to these factors, it was tested by Anova analysis whether there is a preference difference in participation banks in the related cases. According to the analysis results, the most effective reason for the preference of participation banks is; it has been concluded that the branch is closely related to the staff. This research is expected to contribute to the literature and researchers.

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