Творчество и занаят в телевизионната реклама
Creativity and Craftsmanship in TV advertising
Author(s): Mihail MeltevSubject(s): Media studies, Marketing / Advertising
Published by: Нов български университет
Keywords: TV ads;TV advertisement;TV advertising production; National and international advertising infrastructures ; Creative art
Summary/Abstract: TV advertaising as creative art and production process is investigated. The study analyzes the TV ad message, national and regional production infrastructures, and the practical aspects of director's work: samples, story board, casting, decor sketches, production, and post-production. Director techniques are also discussed as differentiating ads from other audivisual forms.
Journal: Годишник на департамент "Масови комуникации"
- Issue Year: 17/2012
- Issue No: 1
- Page Range: 72-79
- Page Count: 8
- Language: Bulgarian
