PRODUKT – MARKT SEGMENTIERUNG (PMS)
PRODUCT AND MARKET SEGMENTATION

Summary/Abstract: „Company crisis are special phenomena that can be avoided during development process“. The most companies don’t recognize the critical situation. If the company sees the problem in time and is ready to do something to save the company, then begins the „turnaround“ process to develop. To find the causes of the crisis, the company needs an essential and detailed analysis. The company makes an analysis based on product and market segmentation. This helps to find the problems and to resolve them. Inside the company the information is not necessary transparent: witch products, costumers and markets generate profit or loss. The analysis generates a different view of the profitability. This analysis creates a company structure that has independent segments or business areas based on product – market – technology- combination. The analysis generates for each product–market–segment a particular profitability (profit or loss) based on full costs. These analysis offers market chances and other possibilities for the company reorganization.

• Details
• Contents