СПАДКОЄМНІСТЬ КУЛЬТУР ЯК МЕХАНІЗМ ТРАНСФОРМАЦІЇ ЦІННІСНИХ ОРІЄНТАЦІЙ МОЛОДІ
Continuity of cultures as a mechanism of transformation of value orientations of youth

Summary/Abstract: The article is devoted to the nature and features of transformation of value orientations among young people in the context of continuity of cultures. The problem of the research is to determine the mechanisms of continuity of culture and their influence on the formation of value orientations of modern youth.The article investigates the mechanisms of continuity of cultural experience and clarified the main factors of inheritance culture. Considered the problems of studying the transformation of valuable core of culture in the context of continuity of cultures. The mechanisms of continuity of culture, namely the processes of socialization and enculturation of youth. Analyzed the influence of modern social and cultural reality to intensify innovative, creative possibilities (potency) youth. Find out the main factors of the historical discrepancies seniors rapidly changing socio-cultural reality. The features of mutual influence of elderly and youth subcultures and argued further likely parameters of joint development.The depth of the socio-cultural transformations in Ukraine is actually motivating factor to examine the direction of this process and the likely vectors of its development; determine the specificity of transformation and, respectively, expected results. Basis for the study of this issue is the analysis of the most dynamic social groups – youth subcultures.Relevance of research of the transformation of value orientations is due necessity of comprehension mechanism continuity of culture and transformation of the valuable core culture. Problems of value orientations of modern youth is considered from the standpoint of understanding the process of identity in a rapidly changing reality, during the crisis of culture and projection postmodern ideas in the minds of the younger generation.Embodying innovation and creativity, youth subculture has attracted the attention of researchers, as discussed in the context of future innovations initiator and main factor of transformations. Adequacy of Ukrainian youth public scale of social tasks can be elucidated in studies of its value orientations.Putting innovation and creativity, youth subculture has attracted the attention of researchers, as seen in the con-text of future innovations initiator and main factor of change. Adequacy Ukrainian youth of scale social problems can be clarified in the study of values. In the new social and cultural realities experience of young people differ radically from the values of the older generation views. Youth subcultures, as a progressive social stratum, create directly new life guidance, pattern of behavior, values, idea of success and the meaning of life.Attempts of the older generation overcome, to refute the latest trends of the culture are unavailing efforts and unfounded. Old culture disappears gradually. Old traditions and rituals become a thing of the past. Entire social order life changing. Forgotten culture, losing its integrity, is only a fragment of a new life. Instead, new generation embodies and transmits the new living arrangement most fully.Thus, another world view, which is inherent of the new generation, the new youth subculture, other values and goals are cause displacement vital guideline, which activates the mechanism of transformation of values fundamentals of culture.

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