Skolintų ir lietuviškų ekonomikos terminų konkurencija
Competition of borrowed and Lithuanian terms of economics

Summary/Abstract: In Lithuanian linguistics the competition of language means is viewed as a dynamic phenomenon: one variant takes root in common usage replacing another, sometimes non-standard variant. Terminology usually deals with synonymy of terms. Synonymy is a particular feature of the initial stages of development of terminological sub-systems when the most suitable term for naming a concept of science has not been chosen yet and there are a few competing variants of one name in the language of science. Synonymous terms are variants with competitive relations. In terminology ordering the usage is usually not the most important factor determining the establishment of a particular synonym. Terminography, terminology standardization and some tendencies of the language politics can also have a role in this process. Some synonymous terms are obviously competing in Lithuanian terminology of economics. There is a persistent competition between some borrowed terms (e.g. marketingas (marketing)) and their Lithuanian equivalents (rinkodara).

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