Promoting the Image of School in the Rural Space
Promoting the Image of School in the Rural Space
Author(s): Oana-Miruna OpreaSubject(s): Education, Rural and urban sociology, Marketing / Advertising
Published by: Asociaţia de Cooperare Cultural-Educaţională Suceava
Keywords: School; promotion; family; needs; educational marketing;
Summary/Abstract: The concept of promoting belongs to the marketing field. Marketing is a particularly old activity, who took different forms over time. Today, however, in the educational field in particular, the emphasis is on quality, while the educational offer is very diversified and adapted to the most complex of tastes. In our paper, we will focus on the strategies of promoting school in the rural areas – particularly the Secondary School in Oniceni, Suceava County. In our approach, we will focus on a series of considerations that belong to the social and family context, when choosing school.
Journal: Ecoforum
- Issue Year: 6/2017
- Issue No: 3
- Page Range: 0-0
- Page Count: 4
- Language: English