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Перцепции за успех при вземане на икономически решения
Perceptions of success in economic decision-making

Author(s): George Mengov, Irina Zinovieva, Emanuela Paunova-Markova, Maria Karaivanova
Subject(s): Social Sciences, Psychology
Published by: Институт за изследване на населението и човека - Българска академия на науките
Keywords: Economic decision-making; perceptions of success; conceptual cluster analysis.

Summary/Abstract: An economic decision is important not only through its direct consequences – its objective utility – but also through the individual’s perceptions of its outcome. Today, economic decision-making is investigated with interdisciplinary methods, rooted in psychology, economics, mathematics, and computer science. Here we present an experiment in economic psychology which investigated people’s perceptions of their own economic success. The empirical data are analysed with conceptual cluster analysis – a hybrid of the classical cluster analysis and content analysis that is useful for qualitative studies.

  • Issue Year: 18/2015
  • Issue No: 2
  • Page Range: 129-134
  • Page Count: 6
  • Language: Bulgarian