HIBRIDIZACIJA NOVINARSKIH ŽANROVA I BUDUĆNOST RADIJA
HYBRIDIZATION OF JOURNALISTIC GENRES AND THE FUTURE OF RADIO

Summary/Abstract: The research subject of this paper is to examine the hypothesis that in the era of internet and hyper production, more complex, once typical radio journalism genres are being replaced by basic, factographic genres. The paper researches the dilemma of whether internet radio is leading to the creation of new genre forms, unknown before the Internet.Basic methods used in the paper are: method of quantitative-qualitative analysis of content, method of theoretical analysis, historic method, comparative method, statistical method, case study and synthetic method. For the needs of testing the set hypothesis, content of seven radio stations from Serbia: Radio Beograd 1, Radio Novi Sad 1, Radio B92, Radio 021, Radio S, Radio Index, NOFM radio has been analyzed. The unit of analysis which is the basis of the research are journalism genres on the radio. Research results are reflected in the characterization of new, hybrid journalism genres, which have been derived through combining radio and the internet. Digital-nature and accessibility of the internet, multimedia-nature, possibility of linking and interactivity contribute to the creation of these hybrid forms. The results of the research are also presented in the comparative depiction of the characteristics of journalism genres on the traditional radio and the radio on the internet. It was established through analysis that when it comes to genre diversity and content variety, out of all the observed radio stations, public radio services are the richest in content, which supports the thesis that public services are necessary in Serbia. Regarding commercial radios, the content of Radio B92 is the most diversified in terms of genres, which supports the thesis that private broadcasters are also able to take part in satisfying the public interest. The paper concludes that hybrid journalism genres, which exist on the radio on the internet, are not essentially radio genres. Since radio is a “blind media”, radio segments on the portals of the radio on the internet are only those which refer to listening to live broadcasts and to podcasts. All other segments of the site are not radio, but multimedia.

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