The Possibilities of Tourist Affirmation of Events in the Municipality of Kruševac Cover Image

The Possibilities of Tourist Affirmation of Events in the Municipality of Kruševac
The Possibilities of Tourist Affirmation of Events in the Municipality of Kruševac

Author(s): Suzana Lović Obradović, Željko Bjeljac, Aleksandra Terzić
Subject(s): Marketing / Advertising, Tourism
Published by: Географски институт »Јован Цвијић« САНУ
Keywords: tourist events; organization; marketing; Kruševac;

Summary/Abstract: Tourist events are considered as very important aspect of tourist offer of cities. In the current tourist offer, tourism of events presents a kind of tourism that could contribute to extending the tourist demand, especially if tourist site or region already posses natural and anthropogenic values. Municipality of Kruševac represents regional and cultural centre of Rasina region in Serbia, as well as the crossroad of tourist transit ways to mount Kopaonik, mount Jastrebac and spa Vrnjačka Banja. The aim of this research is to establish the correlation between the events in Kruševac, as well as the determination of event number, ranking, type, regional distribution, but also the organizational and marketing activities that follow those events. Most important aspect of this research will be in function of foreseeing the potentials for the event tourism development and affirmation of existing events that take place within this municipality.

  • Issue Year: 63/2013
  • Issue No: 2
  • Page Range: 53-65
  • Page Count: 13
  • Language: English