The image of women in everyday newspapers Cover Image

Образът на жените в ежедневния печат
The image of women in everyday newspapers

Author(s): Maria Deenitchina
Subject(s): Politics / Political Sciences, Social Sciences, Library and Information Science, Civil Society, Communication studies
Published by: Софийски университет »Св. Климент Охридски«
Keywords: gender; gender roles; women;professional realization attitudes;

Summary/Abstract: Media coverage of women in everyday newspapers is less than this of men. The most serious sphere of their action is connected to their professional realization. Names of women often appear in newspapers only because they are famous. Almost always attention is paid to their married life and their role as a parent – a fact, which is not observed in media coverage of men. As a whole media create and confirm existing gender stereotypes.