“Ce n’est pas IPA”, to “Stare ALE jare”. Global – ethnic – local in the names of alcohols Cover Image
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„Ce n’est pas IPA”, to „Stare ALE jare”. Globalne – etniczne – lokalne w nazwach własnych alkoholi
“Ce n’est pas IPA”, to “Stare ALE jare”. Global – ethnic – local in the names of alcohols

Author(s): Magdalena Graf
Subject(s): Theoretical Linguistics, Applied Linguistics
Published by: Towarzystwo Miłośników Języka Polskiego
Keywords: onomastics; marketing chrematonyms; names of alcohols

Summary/Abstract: The purpose of the article is to show in the realm of onomastics – using examples of selected names of vodka, wine and beer – the rivalry between globalization tendencies and the wish of the creators of names to reflect some local identity in the proper names (in a broad and narrow sense). The author discusses the names of alcoholic beverages which connote the information about the localness and traditionalism of those products.

  • Issue Year: 2017
  • Issue No: 3
  • Page Range: 56-66
  • Page Count: 11
  • Language: Polish