Marketing onyms – between information and persuasion Cover Image
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Onimy marketingowe – między informacją a perswazją
Marketing onyms – between information and persuasion

Author(s): Magdalena Graf
Subject(s): Language and Literature Studies
Published by: KSIĘGARNIA AKADEMICKA Sp. z o.o.
Keywords: onomastics; marketing chrematonyms; advertising

Summary/Abstract: The paper analyses selected types of marketing names representing modern chrematonymy, in a wide sense of the word. It focuses on names of jewelery, of housing estates, and – if they were utilized in advertising – of cities. The author emphasizes the fluidity of the borders between specific onomastic categories, and the different ranks and functions of names that appear in advertising.

  • Issue Year: 2015
  • Issue No: 19
  • Page Range: 49-59
  • Page Count: 11