Segmentacja konsumentów wołowiny w Polsce
Segmentation of beef consumers in Poland
Author(s): Jerzy Wierzbicki, Marta Sajdakowska, Małgorzata Kosicka-Gębska, Krystyna Gutkowska, Sylwia Żakowska-BiemansSubject(s): Business Economy / Management, Organizational Psychology, Financial Markets
Published by: Instytut Badań Rynku, Konsumpcji i Koniunktur
Summary/Abstract: In their article, the authors presented the results of survey carried out among consumers of beef. They presented the factors affecting consumption of beef, taking into account the quality aspects and culinary preferences, the present places of purchases of beef and perceived purchasing barriers.
Journal: Handel Wewnętrzny
- Issue Year: 2011
- Issue No: 6
- Page Range: 62-71
- Page Count: 10
- Language: Polish