Risk in Opinion of Microentrepreneurs – Chance or Threat? Cover Image

Ryzyko w opinii mikroprzedsiębiorców – szansa czy zagrożenie?
Risk in Opinion of Microentrepreneurs – Chance or Threat?

Author(s): Hanna Soroka-Potrzebna
Subject(s): Economy, Business Economy / Management
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: risk; chance; threat; microenterprise

Summary/Abstract: The risk means not only the risk of loss, but it is also an opportunity to achieve higherprofit, -than-the enterprise expected. Entrepreneurs should be aware of both, the negative andthe positive side of risk. Identifying risk with only one of this sides exposes enterprise businessactivities on the loss of unique occasions or on the very high level of risk. Proper perceptionof risk is the basic ability to further analysis and management of risk.The article refers to the largest group of entrepreneurs, which are microentrepreneurs.The group that is especially sensitive on risk due to the size of the business and the fact thateven one wrong decision can cause the necessity to close the business. Therefore, for effectiverisk management, by this group of subjects, it is essential to have a proper understanding ofthe concept of the risk.

  • Issue Year: 2015
  • Issue No: 116
  • Page Range: 262-268
  • Page Count: 7
  • Language: Polish