Идентитет у контекстима: традиционализма, модернизма и постмодернизма
Identity in Different Contexts ‒ Traditionalism, Modernism and Postmodernism

Summary/Abstract: The paper puts emphasis on the experience of cultural identity through various social contexts: traditionalism, modernism and postmodernism. Special attention is directed towards the analysis of the position of an individual, and the social framework in which that individual creates his/her identity. Analysis of different theoretical approaches reveals that the cultural identity is a category which permanently changes, but we should not lose sight of the fact that there are certain determinants which suggest that cultural identity in traditional, modern and postmodern societies bears certain similarities. In most scientific studies there is a claim that an individual overcame his/her ontological connection to community and dependence on it, and that reflexivity becomes the norm. However, if you go deeper into the essence of social relations you can find that space for individuality and free acting of an individual is freed from heteronomy as a traditional form of behavior, but not freed from the strong influence of market ideology that largely determines and affects human activities. Therefore, an individual more and more consumes what already exits, while less and less acts as an authentic creator. That dependence goes through a metamorphosis, expressing itself in a different form and with different intensity in different social contexts, but does not disappear.

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