Kreowanie modelu biznesu według perspektywy przedsiębiorczej jako determinanta podnoszenia innowacyjności regionu
Creating the Business Model by the Entrepreneurial Perspective as a Determinant of Raising the Region’s Innovativeness

Summary/Abstract: In his article, the author touches the problems of supporting innovative enterprises functioning at the Warmian-Mazurian technological parks (the Elbląski Technological Park, the Olsztyński Scientific and Technological Park and at the Scientific and Technological Park in Ełk). Objective: creation of value for the client takes the central place in the theory and practice of creating the business model, hence, the objective of research was to identify the elements connected with creating value for the client that must be supported (and how) in order to reinforce the entrepreneurial perspective in their logic of action. Research method: the research was carried out with the use of direct questionnaire-based survey addressed to managing persons (directors) of the three Warmian-Mazurian technological parks. Main research findings: provision for the “park” enterprises of support facilitates transformation of their business models towards the philosophy of action compliant with the entrepreneurial perspective. Practical implications: it is stated that the support provided by technological parks most affects perception of the entrepreneurial perspective in enterprises’ functioning, next it reinforces the perspective of adaptation, whereas the weakest impact is on firm’s functioning according to the perspective of population ecology. Article category: research

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