Kampanja pred američke predsedničke izbore 2012: Priča o krizi i nesposobnom rivalu
Presidential elections campaign: a tale of crisis and the incompetent rival
Author(s): Siniša M. AtlagićSubject(s): Media studies, Electoral systems, Politics and communication, Present Times (2010 - today)
Published by: Fakultet političkih nauka Univerziteta u Beogradu
Keywords: presidential election; candidate; image; issue; economy; slogan; TV ad; TV debate; poster; website; negative campaign; USA;
Summary/Abstract: The author points out how each of the two main American presidential candidates in 2012 election campaign tended to back up their own image of a credible and qualified person and, at the same time, strengthen an incompetent image of the oponent by interpreting the predominant issue and causes of the economic crisis. In addition to the main issue, the author identifies slogans as well as various means and forms of promotion used during the campaign.
Journal: Politički život
- Issue Year: 2012
- Issue No: 6
- Page Range: 45-52
- Page Count: 8
- Language: Serbian