Aktywność polskich przedsiębiorstw w kanałach mobilnym i społecznym – aspekt marketingowy
The Activity of Polish Companies in Mobile and Social Channels – the Marketing Perspective
Author(s): Łukasz Łysik, Robert KuteraSubject(s): Economy, Business Economy / Management
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: social media; mobile media; marketing activity of Polish companies
Summary/Abstract: In the article authors present the current situation of Polish companies vs newimportant trends: mobile technology and social media. The study is becoming an incentiveto a debate on the reasons which motivated contemporary marketers to use thissolutions. This paper is part of a project funded by the National Science Centre awardedon the basis of the decision number DEC-2011/03/HS4/04291.
Journal: Ekonomiczne Problemy Usług
- Issue Year: 2015
- Issue No: 117
- Page Range: 231-240
- Page Count: 10
- Language: Polish