Evolution in the fundamental areas of the business operation of Polish companies related to the application of mobile technologies Cover Image

Evolution in the fundamental areas of the business operation of Polish companies related to the application of mobile technologies
Evolution in the fundamental areas of the business operation of Polish companies related to the application of mobile technologies

Author(s): Beata Butryn, Robert Kutera
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: mobile technologies; internal communication; external communication; organic functions of economic entities

Summary/Abstract: Mobile technologies are one of the most important stimulants of changes within the fundamental areas of company operation. The changes are manifested, among other things, in such areas as internal and external communication, and in the organic functions of economic entities. This paper aims to identify the scope of such changes brought about by the introduction and use of mobile technologies. Based on questionnaire studies, this paper presents an analysis and evaluation of the current trends in the use of mobile technologies in the above areas. The findings are used to formulate a set of recommendations on the effective application of mobile technologies in the economic practice of Polish companies.

  • Issue Year: 2013
  • Issue No: 30
  • Page Range: 70-81
  • Page Count: 12
  • Language: English