Savremena društvenost uslovljena mrežom masovne komunikacije
The contemporary sociability conditioned with the network of mass communication

Summary/Abstract: Contemporary sociological thought, in the time of postmodernism is faced with a still so far insufficiently anticipated problem of the social system. Homosapiens as a being of reason and rationality, because of all growing progress of the capitalistic way of the production and in the same time growing of the capitalistic anthropocentrism, ratio as the middle point of the coordinating system of the symbolical interactionism replaces with the agenda of the technological progress, where the individuals and the society in the general, through fluid way of living represents a parabola of the living cyclus. For Virilio modernity is marked with the drama of the technology. Such modernity is marked with fast changes of the trends, which today stops to become the answers on the demands of the market, and they became pressure for the market, everything resulted with their rational exploitation of the planet and its organisms, and the human being started to become resources, and society was transformed in an unstructural crowd that is trapped in an network of imaginary identities which were created as a result of the pressuring demands for the construction of the new social reality. Main signs of the postmodernistic society which includes and processes in this paper are new socialability conditioned with the network of the mass communication and her implications how on the individuals, and also on the society, reffering on the theory of George Herbert Mid – Social behaviorism.

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